If you could only know what your customers really wants, what they long for, and what really impacts their emotional involvement regarding consumption…

Knowing what really works for consumers translates into invaluable abilities to accurately segment and adjust products or services along with their respective branding and marketing schemes. In today’s reality, customers are mostly unaware of or unwilling to admit the real reasons they prefer a certain brand or product. Therefore, traditional market research tools cannot provide insight into customers’ psyches.

New to the market research field, “Cracking the Genetic Code” is an innovative methodology that has evolved from the disciplines of personality and psychological assessment, which are prevalent in the field of recruitment and placement.

Based on psychological assessment and examination of consumer habits and behavior, Adam Milo has developed a unique methodology to extract valuable knowledge regarding customers’ personality and to transform it into effective and innovative marketing recommendations.